Into23’s Blog- Best Language Translation Company
Into23 is among the Top Translation Agencies in Hong Kong.
How to localise your marketing language
Marketing language is crucial to business success, no matter what sector or location you work in. But with more than a dozen types of marketing strategies to deploy to meet your goals, including brand awareness, influencer, video, SEO, email and public relations...
How to be a translator in 2022
The world around us is rapidly transforming, driven by globalisation, digitalisation, changes in work practices and advances in technology more generally. In just a short period of time, many jobs will look very different than they do today. For example, the...
How languages rise and fall & why English’s dominance is waning
Humans have utilised language for some 100,000 years. In that time, some languages have risen, and others have fallen into obscurity. The list of today’s endangered languages, those heading toward extinction, includes dozens of languages with just a handful of...
Tips for translating a press release that pops!
Marketing and public relations form the backbone of publicising products and services, and with globalisation and internationalisation gathering pace, more companies are selling more of their wares to different markets. Not only that, but economic power is shifting...
Marketing ROI flatlining? Transcreation to the rescue
If you’ve done the research, implemented A/B testing, have clear buyer personas, and are confident in your engagement strategy, yet your global marketing return on investment is keeping you up at night, transcreation could be the answer. Simply put, it is the art and...
Words that altered history – translation blunders in international relations
Poor translation in international relations can have profound and far-reaching consequences, sometimes for several countries, especially when it comes to negotiating complex trade agreements, like the one the European Union recently signed with the UK after years of...
How civilisation today owes a huge debt to Baghdad translators of yore
When we think of the technology behind today’s machine translation, and the science behind the wondrous COVID-19 vaccines, and space travel, it’s hard to believe that none of this would have been possible were it not for a group of expert Arab translators located in...
The language of food and farming: Agribusiness Translation in 2022
The global Agribusiness sector has been reshaped by the impact of the pandemic. Agriculture in developing and emerging economies has faced extensive setbacks due to supply chain disruptions and the disproportionate effect that COVID 19 has had on populations in the...
Why Google Translate Isn’t Effective Enough for Business
How accurate is Google Translate? Even machine translation software like Google still has languages that defy translation. In April 2006 Google launched a service that quickly became every internet user’s go-to for quick language translations. Google now boasts that...
What we can learn from the Squid Game subtitle debate
Phenomenal runaway South Korean hit Squid Game, streaming via Netflix, was in one regard panned: For many viewers, the subtitle translations obscured the original content’s meaning. Criticism centred on the subtitles not conveying the complexity and nuances of the...
Why website translation and multilingual SEO optimisation are important for your online business
If you are selling services or products online, you’ll already be familiar with the importance of Search Engine Optimisation (SEO). These benefits extend to having your website and SEO strategy translated into other languages. But just how hard is it? And is it worth...
9 top tips for picking a trustworthy medical / healthcare translation service partner
There are few translation subject areas where inaccuracy can have such devastating consequences than with medical / healthcare language translation services. Accuracy and expertise are absolutely the name of the game in this regard. But how do you determine which...
The Top 9 Emerging Languages for Business
Looking to enter different global markets? Pay attention to these languages. With more than 6000 languages worldwide how do you decide which ones to use for your business platforms? The belief that English is the language of business isn’t valid anymore with the...
Machine, mind, or machine and mind: how to best deploy today’s machine translation solutions
Advances in machine translation (MT) mean enterprises now have a sophisticated translation solution in their toolkit that can translate quickly and at scale. Long gone are the days of weird menu translations and Yoda-like results. But given the recent rapid...
The 6 keys to effective eLearning translation in Asia
The eLearning industry is projected to be worth 181 million USD by the end of 2025, with an annual growth rate of 12.26% per year. Driven by the widespread adoption of eLearning platforms by educational institutions and employers around the world, as well as the...
The Top 10 Translation Blunders in Advertising
With the ubiquity of the internet and social media, the world really is your brand’s oyster. You can reach billions more consumers than was possible just 20 years ago, but while it’s much easier to access foreign markets, it’s far harder to make a connection with...
What’s the difference between Mandarin and Cantonese?
How is Cantonese any different from China’s 299 other languages and from Mandarin? To understand this, we need to take a deeper dive into the history of the language.
What clients want from multilingual translation services in 2021
As video content continues to proliferate on streaming services and social media marketing channels, the industry now sees increasing demand for high quality captions, subtitles, dubbing and voice overs. The demand for website text and marketing content translation also continues to expand as businesses increasingly plan their strategies around emerging markets in the Asia-Pacific region.
8 Marketing Strategies for Entering the Market in China 2019
Get The Best Document Translation Services By Into23. The Chinese market has often been considered by many companies whom looking for growth in Asia. With over 700 million internet users, China is the world’s largest digital market. It is also one of the largest...
Top 6 Asian Digital Trends in Digital 2019
Into23 - One of The Best International Translation Company The latest e-Conomy of Southeast Asia report by Google shows that South-east Asia hit an inflection point for the internet economy with $72 billion in 2018, $40 billion more than previously estimated. China is...
What is Translation Management?
Translation Management is the key to optimizing translation in a global business. We are One of the Best Translation Service Company across China, US, UK, Singapore and Australia Any business that operates or is planning to do business in different countries should...
What is Translation Memory?
Want to know what Translation Memory is? The explosion in content these days is driving increased demand for translation. As globalization reduces the cost of entering new markets, this increases the demand for translation into more and more languages. As the number...
23 Insider Secrets: How to choose a translation supplier
Selecting your translation supplier is a business critical decision. Your customers will engage with your translated content; you need to be confident that their brand experience is as good as your base language. You spend time and effort in producing content that...
How to Acquire More Customers in 2019
How to Acquire More Customers in 2019 By Into23- Best Translation Services in Singapore Are you struggling to acquire more customers for your business? I have consulted themed attractions, B2B businesses, education providers, consultancies & retail outlets, all...
Going Global: An Essential Guide to Localization and Translation
An Essential Guide to Localization and Translation It has never been easier to launch in new markets. The internet has no borders; your reach could be anywhere. If you are an online business, your customers are not bound by borders. With solutions like Stripe, you...
Why brands need a South East Asian strategy
This is a guest post by Ana Paul Picasso. Ana is a Brazilian marketing strategist living in Sweden. She founded the Emerging Markets Today blog which aims to become a platform about innovation, tech, consumer and social media behaviour in emerging economies. She also...
First Year Anniversary of Into23
Into23 will be one-year-old at the end of June! It was a crazy, tumulous, difficult, journey but it has also been exciting, humbling, exhilarating and life-changing. Often at the same time. We went through the gamut of emotional experiences: good, bad, sad, stressful,...
The key to a successful global ICO
These days as I see more and more ICO’s getting launched, and so is an urge to market the product. Branding, PR and Marketing, community building are some of the key elements which make an #ICO launch successfully. Building and engaging a strong community is a...
Why you should translate your ICO documents!
Why you should translate your ICO documents by Into23- Best Document Translation Agency? How translation helps your ICO by Into23- We provide Best Document Translation from English to French. What is Blockchain? Blockchain has the potential to change how we do...
Why Indian Pharma companies need a translation strategy
India’s pharma sector continues to expand rapidly! Today, it is growing at 13% annually. By 2025, it is expected to reach $100B from $11B in 2016. India accounts for 20% of global exports in generics. Indian drugs are exported to more than 200 countries worldwide....
5 Choices for Translating your website
5 Choices for Translating your website by Into23- Best Multilingual Translation Services For any website translation project, there are a few approaches to choose from, all of them matching different company priorities: SEO-friendliness, the client’s IT resources,...